Different agents of change will aim to manage the perception of a place, including:
national and local government
corporate bodies
tourist organisations
community groups
Place marketing
Marketing companies employed by governments to improve or create positive perceptions of a place e.g. Weston-Super-Mare, Somerset
Weston-Super-Mare, Somerset
advertising campaigns e.g. Facebook
official website and newsletter
a Weston-Super-Mare logo
created Christmas attraction
increased perceptions as a destination point for Christmas shopping
Rebranding
Discard negative perceptions of a place to try make a location a desirable place to live in and to spend money in. Causes a rise in property values, forcing people to move away
Re-imagining
Seeks to discard negative perceptions of a place and generate a new, positive set of ideas, feelings and attitudes of people to that place e.g. Liverpool
