Types of data

• What type of data consists of quantities or numbers?

  Quantitative data
• What can quantitative data measure besides numbers?

  Thoughts and feelings
• What type of data is expressed in words?

  Qualitative data
• How can qualitative data be converted into numbers?

  By counting themes
• What is primary data?

  Data obtained first hand
• What is secondary data?

  Data from other studies or statistics
• What are the advantages and disadvantages of quantitative data?

  Advantages:

  • Easy to analyze and draw conclusions
  • Convenient and saves expense

  
  

  Disadvantages:

  • Lacks depth
  • May not reflect real-world complexity
• What are the advantages and disadvantages of qualitative data?

  Advantages:

  • Provides more depth and detail
  • Suits the aims of research

  
  

  Disadvantages:

  • Difficult to analyze and summarize
  • Time-consuming and effort-intensive
• Why might secondary data not fit what the researcher is investigating?

  It may not align with specific research aims
• If a researcher needs detailed insights into a phenomenon, which type of data should they prioritize?

  Qualitative data
• What type of data would be best for statistical analysis?

  Quantitative data