Accent bias in South East England

• What factors influence the way we speak?

  Regional and social variation
• How does the way we speak reflect our identity?

  It reveals information about who we are
• What is accent bias?

  Judgment based on an individual's accent
• Who investigated accent bias in South East England?

  Amanda Cole
• What was Amanda Cole's prediction regarding non-standard accents?

  They would sound friendly but not intelligent
• What methods did Amanda Cole use in her research?

  • 184 participants
  • 102 speakers
  • Audio clips of 10 seconds
  • Scoring on scales from 1-100 for traits
  • Participants guessed speaker's origin
• What was the outcome regarding perceptions of speakers from Essex and London?

  They were judged less intelligent than others
• How much less intelligent were speakers from Essex perceived compared to others?

  14% less intelligent
• What was the perception of speakers from lower social classes?

  They were viewed as less trustworthy and friendly
• How much less friendly were lower-class speakers perceived?

  4% less friendly
• How did gender affect perceptions of trustworthiness and friendliness?

  Women were seen as more trustworthy and friendly
• By what percentage were women perceived as more friendly than men?

  21% more friendly
• What does Cole's research highlight about raising awareness?

  It emphasizes the importance of addressing bias
• How does accent bias affect individuals from working-class backgrounds?

  They are often judged unfairly
• What is the significance of the findings from Cole's research?

  It reveals societal biases based on accents