What is a strength for the Multi-Store Model of Memory?
Research Support
Baddeley (1966) found that we tend to mix up words that sound similar when we are using our short term memory but we mix up words that have a similar meaning when we use our long term memory
Further support comes from the studies of capacity and duration
These studies clearly show that short term memory and long term memory are separate and independent memory stores, as claimed by the Multi Store Memory model
What is a limitation for the Multi-Store Model of Memory?
Low Validity
In daily life, we form memories related to all sorts of useful things like faces, names, facts and places
But many of the studies that support the Multi Store Memory model use digits, letters, words and even consonants instead
This means that the Multi Store Memory model may not be a valid model of how memory works in our everyday life
What is a limitation for the Multi-Store Model of Memory?
More than One Short Term Memory Store
Shallice & Warrington (1970) studied a client called KF who had amnesia
KF’s short term memory for digits was very poor when read aloud to him but recall was much better when he read the digits to himself
This evidence suggests that the Multi Store Memory model is wrong in claiming that there is just one short term memory store processing different types of information
What is a limitation for the Multi-Store Model of Memory?
Elaborative Rehearsal
According to the Multi Store Memory model, prolonged rehearsal is most vital part of transferring information to the long term memory
But, Craik & Watkins (1973) found that elaborative rehearsal, when you link the information to your pre-existing knowledge, is needed for long term storage, rather than prolonged rehearsal
This means that the Multi Store Memory model does not fully explain how long term storage is achieved