Refers to the features that define our social group (age, race, geographical location, ethnicity, social background, education etc).
These social groupings are already fairly restricted; we are more likely to come into contact with people from our own ethnic, social & educational groups, and those who live geographically close to us.
People we feel similar to, we are more at ease with, consequently finding them more attractive purely because we have more in common with them.
Attraction has more to do with social rather than individual characteristics.