Gains

• greater interest in AA history, music, distinctive dress and appearance
• Courses were run on AA culture in schools and universities
• Powerful new ideas of aesthetics - black is beautiful became linked to afro hairstyles and moving away from trying to copy white Americans‘ dress and appearance
• Greater publicity for social grievances and inequalities and publicity for new confidence in AA identity

  1968 - Mexico City Olympics , 2 AA athletes gave the Black Power salute of a raised fist
• Local Level

  Groups to promote AA rights and economic activities

  1972 - national Black Political Convention was held to urge reform
• Shift

  From conventional politics to identity politics introduced a new type of democratic discussion- impacted on a range of other issues - gay rights and second wave feminism