Multimodal Text

• Multimodal Text

  → are texts where meaning is communicated through

  combinations of two or more modes or semiotic

  systems.
• Semiotic Systems

  → A way of thinking of communication and language is

  a system of signs and symbols that are used to convey

  meaning
• Linguistic meaning

  ↓ for spoken and written language through the use of

  vocabulary, generic structure and grammar.
• Audio meaning

  → for music, sound effects, noises, ambient noise, and

  silence, through use of volume, pitch and rhythm.
• Visual meaning

  ↓ for still and moving images through the use of color,

  salience, page layouts, vectors, viewpoint, screen

  formats, visual symbols; shot framing, subject distance

  and angle; camera movement, subject movement.
• Gestural meaning

  ↓ for movement of body, hands and eyes; facial

  expression, demeanor, and body language, and use of

  rhythm, speed, stillness and angles.
• Spatial meaning

  ↓ for environmental and architectural spaces and use

  of proximity, direction, layout, position of and

  organization of objects in space.