Audience Analysis

• Audience Analysis: the process of looking into the demographics and psychology of the audience.
• Engagement: the reaction of the audience to the media text
• Expectations: the anticipation of the audience to the text.
• Foreknowledge: the exact information which the audience brings about the media input.
• Identification: connection built by the media text to the audience.
• Placement: method producers use to make audiences feel that the media is tailored for them.
• Research: refers to the monitoring or gathering information about the audience.