Desensitisation hypothesis - Dopamine
This process is particularly important in the Nucleus Accumbens. This is the reward centre.
Nicotine addiction occurs because the nAChR process triggers dopamine in the NA.
Nicotine is a very powerful stimulant of the dopamine system creating the rewarding/pleasurable effects that accompany its use.
Constant exposure of dopamine = desensitisation and tolerance levels being built (need more to feel the same effect)