Weakness - Partner preferences ignore social and cultural differences
partner preferences over past century have been influenced by changing social norms
these develop faster than evolutionary timescales and instead come due to cultural factors such as availability of contraception.
Bereczkei argues this social change has consequences for women's mate preference, which may no longer be resource orientated.
Chang compared partner preferences in China over 25yrs and found some had changed bit others stayed the same, corresponding with social changes at the time.
suggests that some evolutionary explanations for inter-sexual selection no longer apply in modern climate
therefore the income of a combination of evolutionary and cultural influences. any theory that fails to account for both is a limited explanation.