What were Milgram's variations measuring situational variables?
Location
Proximity
Uniform
What was the baseline % of obedience (from Milgram's original study)
65% obedience rate
What were the findings from the proximity variation?
Teacher and learner in same room- 40% obedience rate
Teacher forces hand on electroshock plate- 30%
Phone orders- 20.5%
What were the findings from the location variation?
Study in run-down building
47.5% obedience rate
What were the findings from the uniform variation?
Experimenter played by member of public (confed)- 20%
Instead of experimenter wearing a lab coat to signify authority
What research supports the influence of situational variables on obedience? (AO3)
Bickman (1974), field experiment
3 confederates dressed in different outfits:
Jacket and tie, milkman outfit, securityguard uniform
Confeds stood in street and asked passers-by to pick up litter or give a coin for the parking metre
People 2x likely to obey when uniform was securityguard, therefore supports idea uniform can convey authority and produces obedience
What is a limitation of Milgram's original study? (AO3)
Orne and Holland criticise that many ppts could tell the procedure was fake and so results were simply a result of demand characteristics (likely due to the extra manipulation from experimenter)
Idea is reinforced by the replication of the experimenter as a member of public
Situation was so contrived/lack of mundane realism that ppts were likely to have worked out the aims and behaved accordingly
Limitation as results cannot be said to directly measure obedience and be generalised to real life apps
What is a strength of Milgram's research and variations?
Cross cultural replications that have revealed similar findings
Miranda et al- obedience rates over 90% amongst Spanish students
Suggests Milgram's conclusions about obedience aren't limited to American males
What is an issue with cross cultural replications relating to Milgram's research?
Smith and Bond highlight that most replications occurred in western, developed societies (e.g. spain and australia)
Don't largely differ culturally to the USA
Premature to conclude Milgram's findings are universal
What is a further limitation of Milgram's variations to do with the obedience alibi?
David Mandel criticises that proximity, location and uniform as situational influences of obedience are problematic