A03

• What does NSI stand for in conformity research?

  Normative Social Influence
• What does evidence suggest about NSI?

  It explains conformity behavior
• Who conducted a study related to NSI in 1951?

  Asch
• Why did some participants conform in Asch's study?

  Fear of disapproval and self-consciousness
• What happened to conformity rates when participants wrote answers down?

  Conformity fell to 12.5%
• Why did conformity decrease when answers were given privately?

  No normative group pressure was present
• What does NSI suggest about conformity motivations?

  Desire to avoid rejection by the group
• What does ISI stand for in conformity research?

  Informational Social Influence
• What did Todd Lucas et al. (2006) find about ISI?

  Participants conformed more on difficult problems
• Why did participants conform more on difficult maths problems?

  The situation became ambiguous and unclear
• How does ISI explain conformity?

  People rely on others' answers when unsure
• What complicates the understanding of NSI and ISI in studies?

  Both may operate together in situations
• What did Asch (1955) find about dissenting participants?

  Conformity is reduced with dissenting participants
• What are nAffiliators?

  People concerned with being liked by others
• What did McGhee and Teevan (1967) find about nAffiliators?

  They are more likely to conform
• What limitation does NSI have according to the study?

  It does not predict conformity in every case
• What are the key differences between NSI and ISI in conformity research?

  • NSI: Conformity due to social approval
  • ISI: Conformity due to information seeking
  • NSI focuses on group pressure
  • ISI focuses on ambiguity in situations
• What are the implications of individual differences in conformity?

  • NSI affects individuals differently
  • nAffiliators conform more than others
  • Individual differences challenge general theories
  • Conformity cannot be fully explained by one theory