Strength - explains cultural differences
many studies shows countries differ in degree which people are obedient to authority.
Kilman and Mann found only 16% of female Australian ppts went to 450V in Milgram-style study
Mantell found a different figure for German ppts - 85%
shows in some cultures, authority is more likely to be accepted as legitimate and entitled to demanded obedience from individuals - reflects ways different societies are structured