A03

• What is one strength of research support for normative influences?

  Social influence processes are effective
• What was the aim of Jessica Nolan et al. (2008) in their study?

  To change people's energy-use habits
• What method did Nolan et al. use to convey their message?

  Hanging messages on front doors
• What was the key message in Nolan et al.'s study?

  Most residents were reducing energy usage
• What was the control message in Nolan et al.'s study?

  Save energy without mentioning others' behavior
• What was the outcome of Nolan et al.'s study?

  Significant decreases in energy usage
• What does the study by Nolan et al. demonstrate about conformity?

  It can lead to social change
• What did David Foxcroft et al. (2015) review focus on?

  Social norms interventions for alcohol use
• How many studies were included in Foxcroft et al.'s review?

  70 studies
• What was the result of Foxcroft et al.'s review on drinking behavior?

  Small reduction in drinking quantity
• What conclusion can be drawn from Foxcroft et al.'s findings?

  Normative influence does not ensure long-term change
• What does minority influence explain?

  How social change occurs
• What does Charlan Nemeth (2009) claim about minority influence?

  It inspires divergent thinking
• How does divergent thinking differ from narrow thinking?

  Divergent thinking is broad and exploratory
• What does Nemeth argue is the result of divergent thinking?

  Better decisions and creative solutions
• What is a limitation regarding deeper processing in minority influence?

  It may not play a role in change
• What does Diane Mackie (1987) argue about majority influence?

  It may create deeper processing
• Why might majority influence lead to deeper processing?

  People think deeply when views differ
• What does Mackie's argument challenge about minority influence?

  Its validity as an explanation of change
• What are the key findings of Jessica Nolan et al. (2008) regarding normative influence?

  • Social influence processes are effective
  • Significant decreases in energy usage observed
  • Majority influence can lead to social change
• What are the strengths and weaknesses of minority influence in social change?

  Strengths:

  • Inspires divergent thinking
  • Leads to better decisions and creative solutions

  
  

  Weaknesses:

  • Deeper processing may not be involved
  • Majority influence may create deeper processing