types of conformity

• what are the 3 types of conformity?

  1. compliance
  2. identification
  3. internalisation
• define compliance

  superficial type where person publicly agrees with group but privately disagrees
• explain compliance

  temporary change in behaviour to fit in but reverts when group pressure is absent
• define identification

  conforming to group because we value it and want to be a part of it even if we don't fully agree
• explain identification

  stronger than compliance but not a permanent change
• define internalisation

  deepest type of conformity where person genuinely accepts group's norms both publicly and privately
• explain internalisation

  permanent change in beliefs and behaviour
• strength - internalisation

  • Sherif
  • autokinetic effect showed internalisation is permanent
  • lacks ecological validity
• strength - compliance

  • Asch
  • conformity dropped when anonymous showing it's temporary
  • cultural differences
• strength - identification

  • zimbardo
  • identification is temporary but is both public and private
  • ethical issues