1.13

• customer identification

  • age -may use certain aesthetics that are relevant.
  • gender -may use certain aesthetics that are relevant.
  • income -will know whether to develop a 'budget' product or one that is aimed at a higher income, more luxury
  • location -size and ease of storage
  • interests -recreational activities
  • social and emotional needs
  • family needs
  • budget pressures
  • brand preferences
• corporate identity

  branding that is used to present the image of a company to the public. When customers like a product, they'll buy from the company again by knowing the logo. Maintains customer loyalty.
• packaging design

  key aspect of product marketing and branding.

  
• labelling

  use of slogans or offers attracting to attract customer attention. Informs customers such as dietary labels, use-by dates, age restrictions, BSI tested.
• global marketing

  process of promoting a final product or service worldwide to reach international markets. Making sure to not offend or break any decency laws. Correct packaging.
• advertising and promotion

  During the introduction phase - TV and radio commercials, magazine advertisements and articles, internet pop-up adverts, billboards, social media - lower costing, international and uses 'cookies'. Personalised video ads with a 'buy now' button.
• viral marketing

  relies on people passing a marketing message to their friends. Growth and initial launch of products
• During the growth stage advertisment

  use magazine articles to promote the features of their product and its advantages over the products of their competitors.
• entrepreneur

  person who demonstrates initiative and invests capital into an idea. Typically work collaboratively which allows for a range of skills to be utilised - each with their own expertise - engineers, ergonomists.