lesson 2- types of conformity

• What is internalisation in conformity?

  Deep change in behavior, both private and public
• Why do people internalize the majority view?

  They accept it as correct, leading to permanent change
• What is identification in conformity?

  Moderate change resulting in public behavior
• Why do people identify with a group?

  They value the group and want to belong
• What is compliance in conformity?

  Superficial and temporary public change
• How does compliance differ from internalisation?

  Compliance is temporary; internalisation is permanent
• What is the two process theory of conformity?

  Reasons for conformity: need to be right or liked
• What is informational social influence (ISI)?

  Conforming to be right, believing majority is correct
• What is normative social influence (NSI)?


  Conforming to avoid looking foolish and to be liked
• How does NSI relate to emotional processes?

  NSI is linked to emotional needs in stressful situations
• What evidence supports NSI as an explanation for conformity?

  Asch's study showed self-consciousness led to conformity
• What happened to conformity rates when participants wrote answers privately in Asch's study?

  Conformity fell to 12.5%
• What does the evidence suggest about conformity and rejection by the group?

  Conformity is due to a desire not to be rejected
• What evidence supports ISI as an explanation for conformity?

  Lucas et al. found more conformity with difficult problems
• What is a counterargument regarding NSI and ISI in research studies?

  It's difficult to separate NSI and ISI effects
• What limitation does NSI have regarding individual differences?

  NSI does not predict conformity for everyone
• What is the limitation of the two process theory of conformity?

  It may be simplistic and incomplete
• What is referent social influence (RSI)?

  Conforming to maintain group norms and identity
• Why is the three process theory considered a better model?

  It includes referent social influence for social identity