One strength of Lorenz’s research is the existence of empirical support for the concept of imprinting. Regolin and Vallortigara (1995) demonstrated this through their study on chicks, which were exposed to a simple moving shape, such as a rectangle or triangle. The chicks imprinted onto the moving shape, and when later presented with a range of shapes, they showed a strong preference for and closely followed the original shape they had imprinted on.