Offender profiling - Bottom up approach
S- Lundrigan + Carter = 120 serial USA murders used smallest space analysis — consistent behaviour of killers = GP
S- Canter + Herritage = 66 sexual assaults — correlation between language used + lack of reaction = IC
S- ecological validity = geographical can be used with other crimes - robberies
W- Copson - 85% of police forces found profiling ‘useful’ but only 3% had correct identifications
W- negative implications = wrongful convictions + waste police time/resources - Nickell