A03

• What is one strength of the behaviourist approach?

  It is based on well-controlled research
• How do behaviourists measure observable behaviour?

  Within highly controlled lab settings
• What method do behaviourists use to break down behaviour?

  Into basic stimulus-response units
• What does breaking down behaviour into stimulus-response units allow for?

  Establishment of cause-and-effect relationships
• Who demonstrated how reinforcement influences behaviour?

  Skinner
• What does the scientific credibility of behaviourist experiments suggest?

  They are based on observable and measurable data
• What is a counterpoint to the strength of the behaviourist approach?

  Behaviourists may oversimplify the learning process
• What important influence on learning might behaviourists have ignored?

  The influence of human thought
• Which approaches highlight the mental processes involved in learning?

  Social learning theory and cognitive approach
• What does the complexity of learning suggest about observable behaviour?

  Private mental processes are also essential
• What is another strength of the behaviourist approach?

  Its principles have real-world applications
• How has operant conditioning been applied in real-world settings?

  Through token economy systems
• What do token economy systems reward?

  Appropriate behaviour with tokens
• What limitation does the behaviourist approach have regarding behaviour?

  It sees all behaviour as conditioned by past experiences
• What did Skinner suggest about our decisions and past conditioning?

  Our past conditioning determines our outcomes
• What does the behaviourist view ignore regarding behaviour?

  The influence of conscious decision-making processes
• What did Skinner claim about free will?

  It is an illusion
• How does the cognitive approach differ from the behaviourist approach?

  It considers mental processes in behaviour