Traditionally business decision have been based on subjective factors - considering factors that are present during that day
Formal study of mathematics to make management decisions began in twentieth century.
Quantitativeanalysis
refers to numeric data analysis, modeling, and mathematical calculations
Quantitative analysis helps sectors in decision-making problems in business, government, health care, and education.
QUANTITATIVE DATA ANALYSIS
Scientific approach to managerial decision making - no whim, emotion, and guesswork.
The heart of QA is processing and manipulating of raw data into meaningful information.
QUANTITATIVE ANALYSIS
A) raw data
B) quantitative analysis
C) meaningful information
Involves the investigation of factors in a decsion-making problem that cannot be quantified.
Quantitative factors
measurable ones like investment alternatives, interest rates, inventory levels, demand, or labor cost
Qualitative factors
cannot quantify such as weather condition, state and federal legislation, the outcome of an election, technology breakthroughs
Qualitative factors
may be difficult to quantify but may affect decision-making
In most cases, quantitative analysis will be an aid to the decision-making process
The results will be combined with other (qualitative) information in making the final decisions.
TYPES OF DATA
Alphanumeric
Text
Image
Audio
Alphanumeric
combination of numbers and letters
Text
sentences and paragraphs used in written communication
Image
graphics, shapes, figures, etc
Audio
human voice and other sounds
QUANTITATIVE ANALYSIS APPROACH
A) Defining the problem
B) Developing a model
C) Acquiring input data
D) Developing a solution
E) Testing the solution
F) Analyzing the results
G) Implementing results
Definingtheproblem
a clear and concise statement of the problem that gives direction and meaning to the subsequent steps.
Definingtheproblem
Most important and difficult step. It is essential to go beyond the symptoms of the problem and identify true causes.
If the problem is difficult to quantify, specific and measurable objectives may have to be developed
Possible in defining a problem:
Conflicting viewpoints
Impact on other Departments
Beginning assumptions
Solution outdated
Developingamodel
quantitativemodels are realistic, solvable, and understandable mathematical representations of a situation.
Developing a model
Mathematic models
Scale models
Schematic models
Problem in developing a model:
Fitting the model textbooks
Undestanding the model
AcquiringInputData
input data must be obtained for the model to make it useful and they must be accurate
GIGO rule
A) garbage in
B) process
C) garbage out
Data may come from a variety of sources such as company reports, company documents, interviews, on-site direct measurement, or statistical sampling
DevelopingaSolution
the best (optimal) solution to a problem is found by manipulating the model until a solution is found that is practical and can be implemented.
Common techniques for developing solution are:
Solvingequations
Trial and Error - trying various approaches and picking the best result
Completeenumeration - trying all possible values
Usinganalgorithm - series of repeating steps to reach a solution
Input data and model determine the accuracy of the solution
There are two potential roadblocks that quantitative analytics face
Hard to understand mathematics
Only1answer is limiting
Hardtounderstandmathematics - mathematics always shuns as lot of people even managers.
Only1answerislimiting - QA models tend to give one solution to a problem. One way to offset this is to come up with alternative scenarios or sensitivities to give managers options to choose from
TestingtheSolution
both input data and the model should be tested for accuracy before the solution can be analyzed and implemented
Testing the Solution
Collect additional data from a different source to validate the accuracy of both model and model input.
Results should be logical, consistent, and represent the real situation.
Analyzing the results
determine the implications of the solution
Implementing the results often requires actions and changes in an organization