technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge
Media Languages
narrative structures that indicate the meaning of media messages to an audience
Written Codes
use of language style and textual layout
Technical Codes
include sound, camera angles, types of shots and lighting. They may include, for example, ominous music to communicate danger in a feature film,
Symbolic Codes
include the language, dress, or actions of characters or iconic symbols that are easily understood.
CODES ML
written
technical
symbolic
Audience
consumers for whom a media message was constructed as well as anyone else who is exposed to the message.
Producers
engaged in the process of creating and putting together media content to make a finished media product.