Nature - if a gender behaviour is consistent across cultures we consider it innate or biological
Nurture - if a gender behaviour is culturally-specific we consider this is due to the influence of shared norms and socialisation.
ao1: the role of nurture
Mead's (1935) research on cultural groups in Samoa supported the cultural determination of gender roles.
Arapesh were gentle and responsive (similar to the stereotype of femininity in industrialised societies).
Mundugumor were aggressive and hostile (similar to the stereotype of masculinity in industrialised societies).
Tchambuli women were dominant and they organised village life, men were passive and considered to be decorative (reverse of gender behaviour in industrialised societies).
ao1: the role of nature
Buss (1995) found consistent mate preferences in 37 countries studied across all continents. In all cultures:
Women sought men offering wealth and resources.
Men looked for youth and physicalattractiveness
Munroe and Munroe (1975) found that in most societies. division of labour is organised along gender lines.
ao3: One limitation is that Mead's research has been criticised.
Freeman (1983) studied the Samoan people after Mead's study, and claimed Mead had been misled by some of her participants.
He also claimed Mead's preconceptions of what she would find had influenced her reading of events (observer bias and ethnocentrism).
This suggests that Mead's interpretations may not have been objective and questions the conclusions that she drew.
ao3: One strength is that the influence of culture has research support.
In industrialised cultures, changing expectations of women are a function of their increasingly active role in the workplace (Hofstede2001).
In traditional societies women are still house- makers as a result of social, cultural and religious pressures
This suggests that gender roles are very much determined by the cultural context.