induced the party to enter the contract
the false statement must lead the other party into making the contract, the other party must have relised on the statement
(Avon Insurance) - not primary inducement
where misrep is fraudulent, the false statement must have at least a partial factor in inducing the other party
(RZB v Royal Bank ff Scotland) - for other types of misrep the party would not have entered the contract 'but for' the statement being made