3.1A What is globalisation?

• Globalisation = the increase in interconnectivity between countries
• Economic globalisation = The growth of TNCs, which have a global brand image and presence; the spreading of investment around the world; rapid growth in world trade
• cultural globalisation = unifying and diversifying; people using increasingly similar: food, clothes, music, values - many of which are 'western' in origin
• Political globalisation = spreading ideologies, global organisations (e.g. the UN), the dominance of western democracies in political and economic decision making; spreads the view that democratic, consumerist societies are the most 'successful
• environmental globalisation = agreements (Paris), pollution affecting other countries, species being spread to other countries; global warming is a global threat requires a global solution
• Globalisation increases flows (capital and people), interdependence and deepens global connections