Problems with Strategy

• Strategic decision-making is fundamental to the success of a business but it will also have an impact on that firm for many years and cannot be quickly, easily or cheaply reversed if it is wrong
• Any strategy requires a firm to hold an insight into where markets are headed and to know the strengths and weaknesses of the business
• Businesses also operate within dynamic markets which makes any projection of the future challenging
• Strategic decisions are also certain to face some resistance to change and take time for any results to be noticed