Planned Strategy

• A planned strategy is what the managers intend to actually implement to achieve the corporate objectives of the company
• It is the thought out before action is taken
• The intended strategy is outlined in a firm's business plan
• Is intended to help a firm meet their corporate objectives
• Has been formally planned through by senior leadership
• Incorporates formal strategic planning tools such as SWOT analysis, Porter's Five Forces Model and Ansoff's Matrix
• Problems with a Planned Strategy

  • it can be very rigid and inhibit flexibility as new opportunities and threats arise in the market
  • it is reliant upon the experience and market knowledge of the senior leadership of the firm
  • the formal plan might be too complex for it to be properly implemented