social change L10

• What is the main focus of the study material?

  Social change through majority influence
• What is the purpose of the social norms intervention in Montana?

  To reduce drinking and driving among young adults
• How did the intervention correct misperceptions among young adults?

  By sharing the actual norm of behavior
• What was the reported decrease in driving after drinking in Montana?

  13.7%
• What creates cognitive conflict in the minds of the majority?

  Discrepancy between perceived and actual norms
• What is the role of consistency in minority influence?

  It increases the likelihood of social change
• What is the augmentation principle in minority influence?

  Minority is taken more seriously if they suffer
• Why are minorities often seen as 'deviant'?

  Because they challenge the majority's views
• What is the snowball effect in minority influence?

  Minority influence starts small but spreads widely
• How does behavior relate to perceived norms according to the material?

  Behavior is based on perceived norms, not reality
• What challenge do minorities face in influencing social change?

  Being seen as deviant and persuading others
• What is the key term defined in the material?

  Social change
• What does social change involve according to the material?

  Organizing, educating, and mobilizing the majority
• What is a 'misperception' in the context of social norms?

  The gap between perceived and actual norms
• What is the role of minority influence in social change?

  It challenges the majority's views
• How do social norms interventions communicate to a target population?

  By sharing messages about actual norms
• What is the significance of the suffragettes in the context of minority influence?

  They consistently advocated for women's voting rights