I. Daniel Blake

• Is an independent social realist film
• A UK and French co-production
• Received funding from BBC and bfi
• If became Ken loach's largest grossing film at the box office over 8 million. Was highly critical acclaimed and generated much debate to the contemporary social and political issues addressed in the film
• Exhibited at many film festivals won the palm d'or at cannes and was nominated for many awards including several baftas
• Focuses on contemporary British social issues such as poverty, welfare system and the work capability system. The film portrays a group of characters struggling in poverty to gain support and benefits. Idb conveys clear left wing ideology criticises specific governmental policies
• Ken loach is a social campaigner known for his socialist political views
• The funding bodies are the BFI through national lottery funding and the BBC
• 3.5 million pound for film
• Low budget film. It was firmly largely on location hospital job centre features lesser known actors and doesn't rely on special effects
• Idb website includes links to social media and the trailer offers a hashtag #idanielblake suggesting links with twitter. Marketing may be more likely to be consumed in traditional way
• An assumed older audience might be more likely to see the trailer at the cinema and less likely to search for it on the Internet
• Film was marketed more traditionally as posters, campaigns, trailers as well as online
• The film was exhibited at various film festival and received a therrotival release in Britain, France, Spain, brasil, Japan not in the USA.
• If was later released on digital download and dvd/blu ray
• Ken has been able to repeatedly secure funding for social realist films. Thr genre itself exists in current form due to its work
• Exists a Pre-sold audience who are eager to watch his films this gives him licence to make films that might not otherwise secire finance
• Fact he is challenging government policy mean he is challenging mainstream opinions
• The marketing materials establish the status and reputation of the film. Positive critical comments on the poster reference to the palm dor in the poster
• The trailer reinforces the bbc, bfi and the palmdor these references suggest an assume education and level of media literacy in the target audience
• The trailer explores specific governmental policy which suggests audience will have an awareness of the political and social issues in the uk
• The only specific star identified in the trailer is the director Ken loach
• The trailer seems to offer an experience that sits outside the logic of profit and power. Demonstrates a level of variety and creativity that doesn't reflect Curran and Seaton idea about the impact of media concentration
• The trailer is able to offer adventurous production due to socially diverse patterns of ownership. Loach's pre sold audience
• Ken loach works for 16 films
• Partnered with why not production French
• E1 productions distributed the film
• BBC and bfi always fund projects which are innately British, niche/alternative, educational, culturally significant, shows British culture
• The low budget for idb meant that there was no money for large extravagant sets or famous actors. A lot of improvised by actors
• The bbc is a public service broadcaster. Get their money from public licence fees. Their psb remit means that they want to be informative, educational enter actioning. Showcase diversity and new talent.
• Film isn't just for entertainment values also there to be informative because of funding from BBC
• Ken loach is well known for being anti-Conservative, left wing
• Explores problem in Britain caused by government policy
• Because Ken loach is on board it might make the film more mainstream. Regional British films considered quite niche hard to sell to a global audience
• Heavy regional accents hard to understand for other people. Did better in countries where could be subtitled. Wasn't distributed well in America didn't understand regional accent
• The niche nature of the film along with its global appeal why the film had limited distribution to handful of countries. Mainly smaller countries
• E one productions put articles on daily mirror as if they were I Daniel Blake from his pov. Daily mirror chosen as a key marketing tool as had left wing stance and older audience
• Way the palm d'or is mentioned on the film would engage those looking for a culturally significant film
• E one used a lot of low budget high impact guerrilera marketing techniques. E one projected quotes from the film onto important buildings in London. I am Daniel Blake a citizen nothing more nothing less. Target British audiences and global audiences. Projected onto political buildings suggesting they want social change
• At local cinema screening protested about the government. Northern audiences were specifically targeted because they were more likely to be living in poverty more likely to be Anti-conservative.