A01

• What role do media provide for children?

  Role models to identify and imitate
• Why do children select role models of the same gender?

  They engage in stereotypically gender-appropriate behaviour
• What are the rigid gender stereotypes presented by the media?

  • Men: Independent, ambitious 'advice-givers'
  • Women: Dependent, unambitious 'advice-seekers'
• What did the study by Furnham and Farragher (2000) reveal about men and women in TV adverts?

  Men shown in autonomous roles, women in familial roles
• How does the media reinforce social stereotypes concerning gender-appropriate behaviour?

  By depicting men and women in stereotypical roles
• What concept did Bandura refer to when discussing children's belief in their capabilities?

  Self-efficacy
• How does seeing others perform gender-appropriate behaviours affect children?

  It increases their belief in their capabilities
• What was the name of the programme that challenged gender stereotypes in India?

  Adha-full
• What was the outcome for girls who watched the Adha-full programme?

  They saw themselves capable of working outside the home
• What does the study by Mitra et al. (2019) suggest about media influence on self-efficacy?

  Media can change self-efficacy regarding gender roles