AO1

• Assumption:

  Forgetting due to the absence of cues. The memory is there (available) but we cannot retrieve it (it is not accessible).
• What is a cue?


  A 'trigger' of information that allows us to access a memory. Such cues may be meaningful or may be indirectly linked by being encoded at the time of learning. For example, cues may be external (environmental context) or internal (mood or degree of drunkenness)
• What is the ESP?

  The Encoding Specificity Principle states that recall is most effective if information that was present during learning, is also present during recall. This includes being in the same environment (context) and being in the same emotional state (state).
• How do cues aid recall?

  Cues aid recall because when we encode a memory/when we encode information, we also store the information that occurred around it, such as where we were and how we felt. Such information acts as cues, which aids recall.
• What is the difference between state and context cues?

  The difference between state cues and context cues is that state cues are internal cues because these relate to one’s mental/emotional state, whereas context cues are external cues because they relate to the environment one is in.