conformity

• myers 1999

  change in behaviour / belief due to group pressure
• jellybean experiment

  jenness 1932
• types of conformity

  1. internalisation - private and public (permanent)
  2. identification - private and public (temporary)
  3. compliance - public but not private)
• informational social influence

  conforming to be right
• normative social influence

  conforming to be liked
• variables affecting conformity levels

  • nature of task
  • original study
  • non unanimous majority
  • cultural differences
  • individual differences