Relative Deprivation

• Spiritual deprivation from society’s materialists, consumeristic world that appear impersonal and lacking in moral value, emotional warmth of authenticity
• Wallis: those inside a period of relative deprivation and disenchantment with the world may be more likely to turn to sects for a sense of community 
• Stark and Brainbridge: it is the relatively deprived who break away from churches to form sects to safeguard a perceived original message for a religion. 
• Stark and Brainbridge: World rejecting sects offer the deprived compensators. In contrast, the privileged are attracted to world-accepting churches that appreciate their success.