Growth of New Age

• Heelas 2008: about 2000 activities and 146,000 new age practitioners in the UK. Extremely diverse and eclectic. 
• Heelas 1996: two common themes that characterise the New Age. 

  1. Self Spirituality: looking inside of oneself’ for salvation 
  2. Detraditionalisation: rejects external authority and values personal experience over texts and hierarchy