PURC (PSA)

• A PSA or Public Service Association is a short informational chip that is meant to raise the audience's awareness about an important issue.
• PSA can be instructional, inspirational, or even shocking to elicit emotion and action.
• PSA is often in the form of commercial and print ads.
• Announcement is the usual components are a series of videos and images with a narrator delivering information to the audience either on-screen or through a voiceover. Sometimes text alone can be just as powerful and effective.
• Documentary or Interview is effective method because the interviews provide either expert testimony or stories from people who have personal experience with your topic to support the arguments that you are making.
• Documentary or Interview is effective method because the interviews provide either expert testimony or stories from people who have personal experience with your topic to support the arguments that you are making.
• Interviews can be accompanied by a voiceover, or other times your interviews alone can be very effective.
• Narrative is a style uses either a scene, montage, or a re-enactment/footage of true events to illustrate the point that you are making
• Narrative allow you PSA not only to be more creative but also subtitle yet powerful.
• Montage is a collection of several short clips.
• PSA must get the audience to pay attention.
• PSA must get the audience to pay attention.
• PSA is effective if the message is clear and easy to understand.
• PSA is effective if the message is clear and easy to understand.
• PSA is effective if the message is supported by facts about the issue.
• PSA is effective if the audience is able to sympathize with those affected by the issue.
• In creating a PSA, choose a topic.
• In creating a PSA, do research.
• In creating a PSA, consider your audience.
• In creating a PSA, grab your audience attention.
• In creating a PSA, create your script.
• In creating a PSA, storyboard your script.
• In creating a PSA, film your footage and edit your PSA.
• In creating a PSA, find your audience and get their reaction.