Product Context

• Vogue was first issued in New York in 1892 as a high society diary before it was bought by American publisher Conde Nast in 1905. Conde Nast made it into a women's fashion magazine, still aimed at the upper class. They also created different overseas versions; British Vogue was launched in 1916
• Vogue is still produced by Conde Nast and continues to be successful in the UK, despite decreasing print sales in the magazine marketplace
• Edward Enniful was appointed editor in Dec 2017. A former model, he brought with him a strong social media following. He has made some important changes to the content and representations featured in the magazine which has increased digital subscriptions, stabilised its print sales and influenced big changes in the magazine marketplace
• British Vogue had an average circulation figure of 191,000 issues of the print magazine each month. Vogue claims to have 5.3 million digital subscriptions and a social media following of 14.3 million
• Vogue is classed as a glossy, monthly, women's lifestyle consumer magazine
• Vogue is aimed at ABC1 fashion and style-conscious women who are educated, sophisticated and wealthy. Whilst it traditionally targeted an older female audience of 30-45 years old, you could say it has now broadened to appeal to, inspire, and empower younger readers as well as a much more culturally diverse audience under Enniful's influence
• Vogue is still highly dependent on advertising revenue. Most of its pages are adverts for high-consumer brands. To appeal to advertisers, Vogue emphasises the wealth and status of its ABC1 readership who spend an average of £8k a year on fashion and over a thousand pounds a year on cosmetics