Media Context S&C&P

• To show a Muslim woman wearing a headscarf on the cover is highly unusual, even today. Historically, the editors of mainstream women's magazines claimed that featuring models of colour on the front covers badly affect sales of the magazine.
• Conde Nast would have deliberately addressed the lack of representation of people of colour when Edward Enniful was appointed editor in 2017 as the first black man to edit the magazine. Since then Vogue covers have celebrated diversity through race, ethnicity, age, gender, and size
• In April 2018 British Vogue's cover featured a group of models of all colours, ages and sizes, and included the first model to wear a hijab as a symbol of her religion. It got everyone talking about it, prompting wider cultural awareness of issues of representation
• The issue was published at a time when British and American troops were preparing to leave Afghanistan for good, in August 2021, after a twenty-year battle to combat al-Queda following the attacks of 11 September. Malala was making her voice heard internationally as she called for world leaders to protect humanitarian rights and work for peace and democracy in Afghanistan