Marxist Approach of the Media Representation of Upper Class

Cards (6)

  • Marxists view the media portraying the upper class and rich people as making the 'right decisions' and they worked 'hard to reach their wealth'
  • Marxists view the media portrayals of the upper class as achieving their wealth and 'if you work hard enough you'll be this rich' (Meritocracy - If you work hard, you will be successful)
  • Marxists state that the idea of meritocracy and the upper class 'achieving their wealth' creates a 'false class-consciousness' as they forget about the injustices of wealth distribution from exploiting the Proletariat
  • Marxists state that media portrayals of the upper class makes people thing if they work harder you can be rich (Meritocracy), this means they won't rebel against the Bourgeoisie ('false class-consciousness) and capitalism will be stable, perpetuating the cycle of exploitation
  • Media Representations of wealth & upper class tend to focus on 'celebrity culture' and devote large amounts of time paying attention to the lifestyles of celebrities instead of recognising the injustices of wealth distribution
  • It is often said that in the new generations "Media is the opium of the people" as people focus on celebrities and their lifestyles, this makes people aspire to be wealthier, meaning they won't rebel & capitalism will be stable and the cycle of exploitation will be perpetuate