Aim: describing characteristics, attitudes, and behaviors as they currently exist in a population
CATEGORY
Whom the data is collected from
Methods used to collect the data
Time orientation
Purpose or objectives
WHOM THE DATA IS COLLECTED FROM
Sample - representative of the total population
Group - can be smaller than mass
Mass - larger than a group
TIME ORIENTATION
Retrospective
Dependent var. is identified in the present and an attempt to determine the independent var. that occurred in the past
TIME ORIENTATION
CROSS SECTIONAL
Data are collected at a single point in time
Design requires subjects who are at different points or stages of an experience
Subjects are assumed to represent data collected from different time periods
TIME ORIENTATION
LONGITUDINAL
Researcher collects data from the same people at different times
PURPOSE OR OBJECTIVES
Descriptive
Comparative
Correlational
Evaluative
DESCRIPTIVE
Purpose: accurately portraying a population chosen because of specific characteristics
Used to determine the extent or direction of attitudes and behaviors
Aim: to gather more info on certain characteristics within a particular field of study
COMPARATIVE
Compare and contrast representative samples from 2 or more groups of subjects in relation to certain designated variables that occur in normal conditions
CORRELATIONAL
Used to investigate the direction and magnitude of relationships among variables
Designed to study the changes in 1 characteristics which correspond to the changes in / with another
EVALUATIVE
Making a judgment of worth or value
Allows the researcher to delineate, obtain, and provide info that is useful for judging decision alternatives
POPULATION
Composed of persons or objects that possess some common characteristics that are of interest to the researcher
POPULATION
Target population
Accessible population
TARGET POPULATION
Consists of the entire group of people to which the findings generally apply