Tulving (1985) thought MSM view of LTM was too simplistic. He proposed there are three types of long-term memory.
The three types of LTM Tulving proposed are episodic (events), semantic (facts + world around us) and procedural memory (skills and actions).
Episodic memory
memory of events (e.g., first day at school)
EM is time-stamped (you know exactly when they happened)
EM has several elements (e.g., people and places) and these all form a single memory.
takes a conscious effort to recall (aware you're trying to recall even if it's quick)
Semantic memory
contains knowledge of world (e.g., applying to uni; the meaning of words)
not time-stamped; unknown when we first learned abt a concept
less personal; more about facts.
Semantic memory contains an immense collection of material which is constantly being added to.
Procedural memory
memory of actions or skills (e.g., driving a car)
doesn't require a conscious effort to recall (e.g., you change gears in the car without realising)
skills in PM may be hard to explain to someone (e.g., if you try to explain how you're driving the car whilst driving, it may be more difficult)
One strength of Tulving's explanation is that there is clinical evidence to support it.
evidence: case studies of Clive Wearing and HM; both had impaired EM b/c amnesia. SM relatively unaffected as well as PM (Wearing could play piano - musician)
explain: supports Tulving's explanation b/c it shows whilst one type of LTM can be damaged, the others can be unaffected.
link: strength - clinical evidence b/c high validity.
Another strength of Tulving's explanation is that it has neuroimaging evidence.
evidence: Tulving et al. (1994) asked ppts. to perform mem. takss whilst having a PET scan - found EM and SM recalled from prefrontal cortex (SM - left; EM - right)
explain: strength b/c it shows physical reality to Tulving's explanation - confirmed through other studies.
link: strength - neuroimaging evidence b/c high validity.
Another strength of Tulving's explanation is that it has real-life application.
evidence: Belleville et al. (2006) found EM could be improved in old people with mild cognitive impairments (EM most affected by these).
trained ppts performed better on EM test after training than control group.
explain: strength b/c it highlights benefits of distinguishing LTM types: can develop specific treatments.
link: strength - can dev. treatments b/c real-life application.
One weakness of Tulving's explanation is that it heavily relies on evidence from case studies.
evidence: whilst Clive Wearing and HM have provided useful info., these cases are unique and extreme. There was also a lack of control for extraneous variables.
explain: weakness b/c it means we may not be able to apply this evidence to other ppl. in society.
link: weakness - relies on case studies b/c it means this explanation has a lack of generalisability.