types of conformity

• Conformity


  When a person's private or public attitude is influenced by the majority
• Types of conformity


  • Compliance
  • Identification
  • Internalisation
• Internalisation 


  Occurs when a person genuinely accepts the group norms. This results in a private as well as a public change of opinions/behaviour.
• Identification


  Sometimes we conform to the opinions/behaviour of a group because there is something about that group we value. We identify with the group, so we want to be part of it.
• Compliance: is public change only, superficial
• Identification: is wanting to be like the group, public and private change
• Internalisation: accepting group norms, results in private as well as public change of opinions/behaviour
• Compliance involves simply 'going along with others' in public, but privately not changing personal opinions and/or behaviour.
• Compliance results in only a superficial change
• Compliance means that a particular behaviour or opinion stops as soon as group pressure stops
• Identification may mean we publicly change our opinions/behaviour to be accepted by the group, even if we don't privately agree with everything the group stands.
• Change of opinion through internalisation is usually permanent because attitudes have been internalised. The change in opinions/behaviour persists even in the absence of other group members.