Types of Conformity

• 1.Compliance= publicly going along with the group to gain approval.
• 2.Identification= going along with the group to become a member of it.
• 3.Internalisation= accepting the viewpoint of the group because you think it's right, so we internalise it as our own.
• Compliance:

  • Involves social comparison
  • No private acceptance of their behaviour/ views
  • Temporary change (you go back to normal when away from the group)
  • Seen as the most superficial type of conformity
• Identification:

  • You identify with the group characteristics
  • Change in behaviour/ views will be public & can be some private change
  • Change will last as long as group membership is important
  • Seen as mid-level conformity
• Internalisation:

  • Involves the process of validation to see if they are right & then amending your own views
  • Leads to public & private change
  • Change is likely to be permanent
  • Seen as the deepest level of conformity
• Kelman (1958) thought there were 3 types of conformity: compliance, identification & internalisation.
• Conformity= a form of social influence that results in a change in a person's behaviour or values as a result of a real or imagined pressure from a reference group, but there is no explicit command or request to do so.