Objectivity is the extent to which researchers have ensured their own values and beliefs have not have any influence on their research
Value imposition is when a researcher's values intrude into the research process
Qualitative methods may use leading questions, leading body language, and cherry picking in their summary which lowers objectivity
Positivists criticise interpretivists for being too close to those they study and their inability to maintain objectivity
Interpretivist methods may result in them 'going native' as they want to protect the people they have become close with and cease to report objectively.
Reflexivity is a way of maintaining objectivity by keeping research diaries that document each stage and allows for self evaluation.
Interpretivists use respondent validation to overcome value imposition by seeking collaboration with participants.
Positivists try to be value free by avoiding having values like feminism and Marxism does as this distorts their neutrality
Positivists use quantitative methods as they 'speak for themselves' and need no interpretation which could lead to bias