A large company with a central purpose to make money. They own 150 different titles, leading to a degree of monopoly
How has Reach PLC diversified?
By producing more newspapers
Reach PLC is Horizontally integrated, buying out competing companies, absorbing their titles in with their own
Does Reach PLC produce any other Media products?
Digital classifields to generate additional income. Means that they can share Journalists and resources between different titles and brands reducing overall costs. Having a range of resources also saves more money
What is the Print readership Vs the Digital readership for the Mirror?
