UTS 1.2

• You belong to the generation Z (born roughly in 1997-2012) - also known as the?

  digital natives
• The term digital native refers to people who have grown up with computers, smartphones, social media, etc.
• Give the 4 reasons for heavy social media usage

  1. Instant gratification - dopamine
  2. FOMO
  3. Social Validation
  4. Emotional regulation (distraction/comfort)
• A psychiatrist and author, who made the book Dopamine Nation?

  Dr. Anne Lembke
• It's a process addiction - a mechanism of drug addiction that includes getting hooked on technology, gambling, computer gaming, and compulsive shopping.
• It is a persona that you use when you are online?


  digital self
• It is defined by Erving Goffman's theory on dramaturgy/dramaturgical analysis can fine applicability in how you present yourself in the digital world
• Who said that we are actors performing the self on the front stage of social interactions?

  Erving Goffman
• Our audience (the people we interact with) may be influenced by our impression management
• Impression management is the conscious and subconscious way by which we interact with other people so that we control the impressions that they form of us
• It has two components according to Leary and Kowalski (1990):

  1. impression motivation
  2. impression construction
• Components of impression management:

  1. impression motivation
  2. impression construction
• Impression motivation is the degree to which we are motivated to control how others see us and it is influenced by the goal-relevance of the impression we create
• Bullingham and Vasconcelos (2013) said that we recreate our offline selves online, but edit them.