quantitative + qualitative data

• quantitative data: type of data that can be measured numerically by the psychologist so that statistical analysis can be completed.


  • data is easy to analyse.
  • easier to collect from a large group of ppts.

  - tends to lose the "human level" of behaviour.

  - tends to offer a very shallow view of behaviour.
• qualitative data: type of data which can be observed, but not measured numerically, usually takes the forms of words, thoughts and feelings. 


  • can offer a more individualised "human" view of behaviour.
  • provides in-depth, detailed data.
  • can be difficult to analyse.
  • data tends to come from a limited number of people.