Young and Old

• What happens to the representations of older people in the media?

  There is often a sexist double standard
• What is this double standard for women?

  The older a women gets, the less likely she is to get a leading film role or TV presenting job
• What is this double standard for men?

  Older male actors are allowed to be romantically linked with young women, There are a lot mote older men presenting TV programmes than older women
• What did Biggs suggest about the old in the media?

  They found that a lot of representations of older people were in entertainment shows, And they were often stereotypes as ‘Difficult’, ‘vague’ and ‘forceful’
• What did Signorellie suggest about the representations of the old and young in the Media?

  He studied prime-time TV programmes and found that both young and old were under-represented as he suggest TV representation was focused towards middle-aged people
• What did Featherstone and Hepworth suggest about the media stereotypes of the young and old?

  They fond that magazines for older people tended to show an image of ‘youthful’ looking older people, enjoying holidays, wearing youthful clothes
• What did Newman suggest about media stereotypes of the young and old?

  That class influences representations of age older upper-class or middle class people are often cast as characters with high social status and advanced carers
• How are children represented in the media?

  As innocent
• How are older youths presented in the media?

  As a social problem - prone to drug abuse, binge drinking, petty crime and unplanned pregnancy
• What did Wayne et al look at in relation to media stereotypes of the young and old?

  • He looked at the representations of young people on the news and found that they are often presented as a threat to the rest of society.
  • He also said that they have few opportunities to express their views, which means they cant influence the way they are presented in the media
• What did Wayne et al conclude about his findings about the young?

  As a result of they way young people are represented by the media, many of the real problems that young people face are ignored. This problems can become worse due to a lack of sympathy because the government and the rest of society dont think they’re important enough to address
• What are some examples of the problems that young people face?

  Unemployment, Money problems, Poor mental health
• What are the changes in representations fo young girls linked too?

  Consumer culture
• What did Mcrobbie argue about the representations of young girls?


  That they have changed in recent decades
• What was the media representation like of young girls in the 1970s?

  Young girls were often presented in magazines as being passive and led by a desire to impress boys
• What was the media representation like of young girls in the 1990s?


  To shows and magazines aimed at young girls moved away from this representations. They used the language of ‘girls power’ to suggest that girls were free to be what they wanted to be.
• What did Mcrobbie argue about the representations of young girls?

  Argued that the media wanted to create a consumer market for products aimed at young girls and women. They media even encourages girls to desire products aimed at teenagers, so they will become consumers too