ethics, the environment and business

• The impact of ethical and environmental considerations on businesses:

  ● how ethical considerations influence business activity:

  possible trade-offs between ethics and profit

  • how environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit

  ● the potential impact of pressure group activity on the marketing mix.

  • $specification$
• ethics


  weighing up decisions or actions based on morality, not personal gain
• how ethical considerations influence business activity:

  possible trade-offs between ethics and profit :

  • Ethical decisions involve weighing profit against moral actions.
  • Examples of unethical cost-cutting include:
  • Reducing safety checks
  • Using low-quality materials
  • Overcharging for basic products
  • High ethical standards can attract more customers, creating a cycle of good consumer perception and increased profits.
• • Environment:

  The natural world, which can be harmed by pollution.
• ethical consideration's 


  The practice of considering how actions align with morality, which may lead to genuinely moral choices or manipulative tactics to appear ethical.
• What are some environmental challenges businesses face?

  Reducing CO2 emissions, using renewable energy sources, employing recycled materials, and recycling waste
• Why might some businesses be founded on environmental principles?

  To promote sustainability, such as making wind turbines
• What is a challenge businesses face when adopting environmentally friendly materials?

  The higher cost of environmentally friendly materials and practices
• How can investing in eco-friendly options impact a business financially?

  It can be more expensive, such as with electric delivery vehicles
• What are the key points regarding businesses and environmental considerations?

  • Businesses balance environmental goals with profitability
  • Environmentally sound practices can attract customers who value sustainability
• • Sustainability: 


  Whether or not a resource is renewable; if not, it will eventually be depleted.
• Environmental considerations


  Factors related to ‘green’ issues, such as sustainability and pollution.
• Impact of Pressure Group Activity on Business:

  • Pressure groups advocate for ethical and environmentally friendly business practices.
  • Examples include Greenpeace (campaigning against Arctic oil drilling) and PETA (fighting animal cruelty).
  • Such groups can influence businesses to adopt ethical practices if they garner enough public support.
• Pressure group: 


  An organisation aiming to persuade businesses or governments to take specific actions, typically for environmental or ethical reasons.