promotion

• Purpose of Promotion:

  • Promotion includes any activity that aims to increase awareness and sales of a product. Different strategies are used depending on the target audience and the nature of the product.
• Branding:

  Creating a unique identity for a product to make it relatable to customers.
• Sponsorship:

  Supporting events or people to promote a brand and reach the target audience.
• Promotional strategy:

  The plan a business uses to advertise and attract customers to its product.
• • Advertising: Use of media channels like TV, radio, or online to reach a wide audience. Cost varies based on the medium.
  • Sponsorship: Aligning a brand with an activity, event, or individual to improve brand image and awareness.
  • Branding: Creating a distinct identity for the product to resonate with the target audience’s values and personality.
• E-newsletters:

  regular updates of a business sent electronically to potential customers
• • Product Trials
  • Offering samples or short-term access to a product.
  • Helps customers try the product before committing to a purchase.
  • Common in food and tech industries.
• Special Offer

  • Temporary discounts or promotions to increase sales.
  • Examples include "buy one get one free" or limited-time discounts.
• Viral Advertising via Social Media

  • Marketing designed to be shared widely on social platforms.
  • Low-cost, with potential to reach a large audience.
  • Often uses engaging or humorous content to encourage sharing.
• E-newsletters

  • Regular email updates sent to customers who have shared their email addresses.
  • Useful for building loyalty and promoting new products or sales.
  • Can be customized for targeted marketing.
• Targeted Advertising Online

  • Using data to show ads to specific groups likely to buy the product.
  • Ads are personalized based on browsing history, demographics, etc.
  • Cost-effective and reaches people already interested in similar products.