place

• distribution


  how ownership changes as a product goes from producer to consumer
• retailer


  a shop selling from a building in a shopping centre or high street
• E-tailer:


  an electronic retailer -who purchases electronics through M-commerce or E-commerce
• methods of distribution:

  Retailers:

  • Physical stores where customers can buy goods.
  • Allows customers to see, touch, and try products.
  • Common in shopping centers and main streets.

  E-tailers (e-commerce)

  • Online stores like ASOS or Amazon.
  • Accessible 24/7, allowing customers to shop anytime.
  • Often cheaper than physical stores due to lower overhead costs.
• Distribution Channels

  • Methods to move a product from the producer to the consumer.
  • Traditional: producer → wholesaler → retailer → customer.
  • Direct: producer sells directly to the consumer, often through the internet.
  • Modern: producer → superstore → customer.
• Advantages-(Retailers):

  • Customers can physically experience products before buying (touch, smell, wear, etc.).
  • Easy to compare rival products.
  • Ability to choose specific items (e.g., lean meat or ripe fruit).
  • Instant access to purchased goods—no delivery wait.
• Disadvantages-(Retailers):

  • Shopping can be time-consuming, especially when comparing multiple options.
  • Overwhelming choice can lead to excessive time spent shopping.
  • Customers must carry everything themselves, which is difficult for those without a car.
• To convince retailers to sell their product, producers will need to:

  1. Show that the product offers something unique.
  2. Demonstrate support through promotional activities.
  3. Ensure an acceptable profit for the retailer.